Your headline doesn’t matter if nobody waits to read it.
The Numbers Don’t Lie
Google’s research is clear: 53% of mobile visitors abandon a page that takes longer than 3 seconds to load. For every additional second, conversion rates drop by 7%.
That means a site loading in 5 seconds instead of 1.5 seconds is losing roughly 25% of potential conversions before anyone reads a word.
This isn’t a design problem. It’s a revenue problem.
What Slows Sites Down
Most performance issues come from three places:
How We Hit Sub-1.5 Seconds
Our stack is built for speed from the ground up:
The Lighthouse Standard
Every site we deliver scores 95+ on Google Lighthouse. That’s not a nice-to-have — it’s our minimum standard.
These scores directly influence your Google ranking. A faster site ranks higher. Period.
What You Can Do Right Now
Run your site through PageSpeed Insights. If your mobile score is below 60, you’re losing customers every day.
The fix might be as simple as optimising images and removing unused plugins. Or it might mean rebuilding from scratch with modern technology.
Either way, speed is the cheapest conversion improvement you’ll ever make.
