Nobody in the web industry wants to talk honestly about pricing. Every agency says "contact for a quote." Nobody tells you what you actually get for your money.
Here’s the real breakdown.
The €500–€1,000 Range: Templates
At this price, you’re getting a WordPress theme or a Wix site. Someone installs a template, swaps in your logo, adds your text, and hands it over.
What you get: A functional website that’s responsive (because the template is), a basic contact form, and limited customisation.
What you don’t get: Custom design, performance optimisation, serious SEO, or anything unique. Your site will look like thousands of others.
Right for: Businesses that just need a basic online presence and don’t compete on digital experience.
The €750–€2,000 Range: Basic to Standard
This is where real design begins. A good agency will design your site from scratch, build it with modern technology, and deliver something that genuinely represents your brand.
What you get: Custom design tailored to your brand, mobile-first development, SEO foundation, 2 languages, and 1–10 pages.
What you don’t get: Complex functionality like booking systems, e-commerce, or user accounts.
Right for: Small to medium businesses serious about standing out.
The €2,000–€4,000 Range: Premium Solutions
Sites that actively drive business results. Advanced features, multilingual support, and design that makes competitors nervous.
What you get: Everything above plus booking forms, galleries, donation pages, custom animations, 3+ languages, and Lighthouse scores above 95.
Right for: Businesses that see their website as a primary revenue driver.
The €5,000–€8,000 Range: Custom Builds
E-commerce platforms, marketplace sites, and complex builds with payment processing, API integrations, and architecture built for scale.
Right for: Companies building online stores, marketplaces, or bespoke digital platforms.
Why the Same Project Can Cost €800 or €8,000
The difference comes down to four things:
Our Advice
Don’t buy the cheapest option just because it’s cheap. And don’t buy the most expensive assuming it’s better.
Buy the option where the agency clearly explains what they’ll build, why it’ll help your business, and what the ongoing costs look like. Transparency is the signal.
